Your font choices say a lot about your brand. The wrong font can make your brand look unprofessional, outdated, or just plain bad. So how do you choose the right font? Here are a few tips to help you pick the perfect font for your brand.
Consider Your Brand’s Personality
When choosing a font, it’s important to consider your brand’s personality. Is your brand playful and fun? Serious and professional? Creative and unique? Once you know what personality you want your brand to convey, you can start narrowing down your font options.
Stick to Two or Three Fonts MAX
More than three fonts is just too confusing and will make your branding look messy. Try to stick to two or three fonts at most, and use them sparingly throughout your branding materials. Use one font for headlines and another for body copy. Or use one font for print materials and another for digital materials. Just don’t go crazy with the fonts!
Choose Readable Fonts
This may seem like a no-brainer, but it’s important to choose fonts that are easy to read. Fancy scripts and hard-to-decipher display fonts may look good on paper (or screen), but they’re not going to do you any favors when it comes to actually conveying your message. When in doubt, opt for simple, clean, and easy-to-read fonts.
Avoid Overused Fonts
There are certain fonts that are so overused that they’re practically synonymous with certain industries or businesses. For example, Comic Sans is often associated with children’s products or businesses, while Helvetica is often seen as being modern and hip. If you want your brand to stand out from the crowd, avoid using these overused fonts. Instead, opt for something unique that will help your brand stand out from the pack.
Test Your Fonts
Before settling on a particular font (or combination of fonts), be sure to test them out first. Create some mockups of your branding materials using different fonts and see how they look. Get feedback from friends, family, and colleagues to see which fonts they prefer. And don’t forget about legibility! Make sure your chosen fonts are easy to read at a variety of sizes and on different devices (including mobile).
Choosing the right font is essential to creating strong branding for your business. Keep these tips in mind next time you’re looking for the perfect font for your business cards, website, or marketing materials.