B2B SEO: How to Tackle it In 2025

In this article, I will cover the 13 Good Practices of B2B SEO. Business-to-business (B2B) search engine optimization (SEO) is a different game than business-to-consumer (B2C) SEO.

Although you can still rank for your target keywords, your approach needs to be completely different.

With B2C SEO, the goal is to get the user to purchase something right away. With B2B SEO, the goal is to get the user to convert on a lead magnet so that you can build a relationship with them.

If you’re not sure how to get started, I’m going to cover the 13 Good Practices of B2B SEO in this post.

1. Set clear goals

As with any marketing strategy, it’s important to set clear goals for your B2B SEO campaign. Do you want to increase website traffic? Do you want to generate more leads? Do you want to improve your search engine rankings?

Whatever your goals are, make sure they are specific, measurable, achievable, relevant and time-bound. This will help you stay focused and track your progress along the way.

Partnering with a B2B SEO agency can help refine your goals and implement strategies that align with your business objectives.

Also integrating revenue intelligence refines goals by linking them to financial metrics like revenue per lead or ROI, ensuring SEO efforts drive business growth.

2. Create a keyword strategy

Keywords are the foundation of your B2B SEO strategy. That’s because your keywords tell Google what your content is about and, in turn, which search queries your content is relevant to.

To get started with a keyword strategy, you’ll need to identify the keywords you want to rank for. This will involve some research into the types of keywords your target audience is using in their searches.

For example, if you’re selling Tissot watches, you might target keywords like “luxury Swiss watches” or “Tissot watch collections” to attract customers looking for high-end timepieces.

There are a few different types of keywords you’ll want to consider for your B2B SEO strategy, including:

• Short-tail keywords: These are one- or two-word phrases that are very broad and have a high search volume. They’re typically more difficult to rank for because they’re so general.

• Long-tail keywords: These are longer, more specific keyword phrases. They’re easier to rank for because they’re more targeted and have a lower search volume.

• Branded keywords: These are keywords that include your brand name. You’ll want to rank for these keywords to ensure that your website shows up in the search results when people are looking for you specifically.

• Product or service keywords: These are keywords that include the names of the products or services you offer. You’ll want to rank for these keywords to ensure that your website shows up in the search results when people are looking for what you offer.

• Competitor keywords: These are keywords that include the names of your competitors. You’ll want to rank for these keywords to ensure that your website shows up in the search results when people are looking for your competitors.

3. Research your competition

If you want to succeed with SEO, you need to know what your competition is doing. You can learn a lot from your competition, including what keywords they are ranking for, what content they are producing, and what backlinks they are getting.

All of this information can help you improve your own SEO strategy. For example, if you find that your competition is ranking for a keyword that you aren’t, you can create content around that keyword and try to outrank them.

There are a number of tools you can use to research your competition, including SEMrush, Ahrefs, and SpyFu. These tools will show you what keywords your competition is ranking for, what content they are producing, and what backlinks they are getting.

4. Create a content strategy

The next step in a B2B SEO strategy is to create a content marketing strategy. This strategy will outline what types of content you will create and how you will promote it.

Content is a great way to help you rank in the search results. When you create content, you can target specific keywords that your target audience is searching for. This will help you show up in the search results when potential customers are looking for the products or services you offer.

There are many different types of content you can create, including blog posts, videos, infographics, white papers, case studies, and more. The key is to create content that is valuable and relevant to your target audience.

In addition to helping you rank in the search results, content is also a great way to build brand awareness, establish your company as a thought leader in your industry, and generate leads.

5. Optimize your website

Your website is the cornerstone of your B2B SEO strategy. It’s where potential customers go to learn more about your business and what you have to offer.

If your website isn’t optimized for search engines, you could be missing out on a lot of potential traffic and leads.

There are a lot of things that go into website optimization, but some of the most important include:

• Making sure your website is mobile-friendly

• Using descriptive title tags and meta descriptions

• Creating an XML sitemap

• Making sure your website loads quickly

If you’re not sure how to optimize your website, consider working with an experienced B2B SEO agency. They can help you make sure your website is fully optimized for search engines. You should also take a look into how you can optimize for AI search results, as AI systems also started to offer search results in Google.

6. Create valuable content

Content is at the core of any SEO strategy, and it’s no different for B2B companies. You need to create valuable content that resonates with your target audience and provides them with the information they need to make an informed decision.

Your content should be well-researched, high-quality and relevant to your target audience. It should also be optimized for SEO so that it ranks well in the search engines.

In addition to blog posts (which can easily be created in under an hour with an AI blog post generator), you should also consider creating other types of content, such as whitepapers, e-books, case studies, videos and infographics. This will help you reach a wider audience and keep your content marketing efforts fresh and interesting.

7. Use social media

Social media is a great way to connect with your audience and share your content. It can also be a good way to get your content in front of new people.

But, like with your content, you need to be strategic about how you use social media. You don’t need to be on every platform. Instead, focus on the ones where your audience is most active.

You should also have a clear plan for what you want to achieve with your social media marketing. Are you trying to drive traffic to your website? Generate leads? Build brand awareness? Your goals will determine what kind of content you create and share on social media, and how you engage with your audience. Based on your goals, you can then create content manually, or enlist the aid of AI like ChatGPT prompts for social media posts.

8. Use link building

Link building is the process of getting other websites to link to your website. When other websites link to your website, it tells search engines that your website is a credible source of information.

There are many different ways you can go about link building, but one of the most effective methods is to create high-quality, valuable content that other websites will want to link to.

For example, you could create an in-depth guide or resource that provides a lot of value to your target audience. Then, you could reach out to other websites in your industry and ask them to link to your content.

Not only does link building help to improve your website’s search engine rankings, but it can also help to increase your website traffic and build brand awareness.

9. Use email marketing

Email marketing is another great way to get your content in front of potential leads. You can use email to promote your blog posts, whitepapers, case studies and other content offers.

You can also use email to send personalized messages to your leads. For example, you could send a follow-up email to a lead who has downloaded one of your content offers. Or, you could send an email to a lead who has visited your website but hasn’t converted yet.

Email marketing is a highly effective way to nurture leads and move them through the sales funnel. By keeping track of Email Marketing Metrics, you can measure the success of your campaigns, optimize your strategy, and ensure your messages resonate with your audience. And, best of all, it’s relatively inexpensive.

10. Use analytics

Finally, make sure you’re using analytics to measure the performance of your B2B SEO campaigns. Marketing automation platforms can simplify this process by providing dashboards that aggregate important metrics like organic traffic, keyword rankings, and conversion rates, enabling data-driven decisions.

There are a lot of different metrics you can track, but some of the most important ones include:

• Organic traffic

• Keyword rankings

• Backlinks

• Time on page

• Bounce rate

• Conversion rate

By tracking these and other metrics, you can get a good sense of how your B2B SEO efforts are paying off and where you may need to make improvements.

11. Create a mobile strategy

Even back in 2020, mobile devices were responsible for 50% of all global website traffic. So, it’s crucial to have a mobile strategy in place.

Mobile SEO is the practice of optimizing your website and your content to make it more accessible to mobile users. This includes things like ensuring your website is mobile-friendly and that your content is easy to read on a smaller screen.

One of the simplest ways to make your website more mobile-friendly is to use a responsive design. This means that your website will automatically adjust to fit the size of the screen it’s being viewed on.

You should also make sure your website loads quickly on mobile devices. You can do this by optimizing your images, using a content delivery network, and reducing the number of plugins you use.

Finally, make sure your content is easy to read on mobile devices. This means using larger fonts, breaking up your text with images, and keeping your paragraphs short.

12. Use local SEO

Local SEO is not just for businesses that sell to consumers. If your B2B company has a physical location, you should be using local SEO to make sure potential customers in your area can find you.

Local SEO involves optimizing your website and your Google My Business listing for your location. This can help you rank higher in local search results and get more traffic to your website.

If you have a physical location, you should also be using local SEO to make sure potential customers in your area can find you.

13. Use SEO tools

There are a variety of SEO tools that can help you analyze your website and develop an SEO strategy.

Some of the best SEO tools include:

• Google Search Console

• Google Analytics

• SEMrush

• Ahrefs

• Moz

These tools can help you find out how your website is performing, what keywords you should be targeting, how your competitors are doing and more. Integrating management software with SEO tools can streamline tracking and optimization efforts.

Conclusion

SEO is a long-term strategy that should be a part of your B2B marketing plan. If you want to see success, you need to be patient and continue to follow best practices.