Are you making these email marketing mistakes?

Discover how to avoid them and craft an effective strategy that will result in an increase in subscriber base, as well as boost your brand recognition.

According to recent research conducted by Statista, nearly one-third of all adults in the U.S. have subscribed to a daily or weekly newsletter, indicating an impressive level of familiarity with the medium among internet users.

It is evident that email is still a potent tool for marketing communications. However, despite its relative efficacy compared to other media such as social media platforms or even standard mailings; it remains one of the most overused – and often ineffective – forms of communication available today.

Despite email’s undeniable popularity, marketers continue to experiment with unconventional approaches. They create multiple accounts for their campaigns, place advertisements on spamming services like Gmail and repeatedly send messages to recipients’ inboxes without any regard for whether they want them or not.

Don’t Send Unpersonalized Emails

If you don’t know who your audience is, or how they prefer to receive email updates, then it’s possible that nobody will ever be able to find those contacts in their address books. This could have adverse effects on the success of your email campaigns – including lower open rates and click-throughs!

Unpersonalized emails are less likely to result in clicks. Did you know that only 10% of people open email from an unknown sender?

If you’re attempting to attract new leads with email marketing, your most effective approach would be sending customized communications that address everyone in a group with individualized subject lines and messages.

Don’t Let Your Messaging Drift Into Nonsense Land

If your emails are trite and banal, you could end up dissuading people from opening them.

It’s crucial to keep your messaging fresh and entertaining; otherwise prospects might abandon their inboxes altogether and venture into the crowded reaches of social media!

To stay in touch with your target audience, always keep your emails relevant and enticing. Don’t forget about providing regular updates or introducing new features into your database-driven email marketing plans – it’s all about keeping things fresh!

Do Test Spoofing Before You Send Your First Campaign

It’s imperative that you prove out your marketing campaigns before sending them out. That holds true for email as well!

In order to assess the effectiveness of a campaign, it’s essential to run tests. You may be anxious about sending your first campaign out, but don’t forget: You can always test variations before sending those emails out in earnest!

Be Honest With Your Subscribers

Despite the meticulousness of your email campaigns, it is essential to maintain candor with every subscriber. Don’t over-promise with regard to new customers and sales; instead, be forthright with them about your business’ operations and strategies for success.

It might be difficult to keep subscribers in the know about your company’s activities, but it can be done. If you’re an e-commerce firm, make sure that you are up-to-date on their transactions and customers’ experiences. Utilize the services of an email marketing tool like HubSpot or GetResponse which provides its users with access to various aspects of their businesses’ operations!

Use Columns And Lines To Break Up Your Copy

If your email contains a single column of copy, it may seem monotonous and tedious. To remedy this problem, use tabular structures to divide up your content into easily digestible portions.

By creating columns in your emails, you can provide readers with a visual representation of the information they’re about to consume much more expeditiously than if it were all crammed within one monolithic block. In this way, email becomes an effective medium for guiding users through the process of engaging with relevant content – from requesting an update all the way through closing sales!

Remember Basic Grammar And Spelling

Even though you may be using your email marketing to enhance your brand and convey a professional image, never forget that text is still text – and must conform with basic rules of grammar and spelling.

Failure to adhere to the standards of proper English can lead to users having an unpleasant experience while reading your emails, which could ultimately have an impact on their decision to open them or click through to your website; moreover if they’re compelled enough to do so it could result in an additional degree of annoyance!

Use A Call To Action Button Or Link

If your email marketing campaign does not feature a call to action button or link, then you may be leaving potential leads guessing as to what they ought to do next. If you are providing them with multiple choices, chances are that they will simply click away without taking any steps toward conversion; hence deviating from your intended plan of action!

By strategically placing calls to action and links in your emails, you can entice subscribers into action and guide them towards landing pages where they can take concrete action like signing up for an account or purchasing products.

Make Sure Buttons Don’t Come From Unknown Sources

As we mentioned earlier, your email should be an engaging experience for website visitors. However, this doesn’t imply that you must bombard them with advertisements throughout the correspondence.

Unwittingly, some users may click on links within an email, leading them to a web page or app displaying ads or sponsored content in place of the intended message. This can be distressing for recipients accustomed to receiving only emails from legitimate senders; however, such occurrences are not unheard of! If you’d like to guarantee that such issues don’t arise, ensure that all buttons used within your marketing plan come from known sources.


It’s a daunting task to craft an email that will captivate your audience and compel them to take action. Yet, it is possible!

With the knowledge gained from this piece, you’ll be able to craft more effective emails that lead people down a path of conversion.

Hi, I’m Tanja Vetterlein

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