5 Best Practices For Creating Videos That Convert: From Idea To Impact

Which statement about marketing channels is true

Videos are an important part of any online marketing strategy. They can help you to connect with your customers and increase conversions. In this article, we will look at some of the best practices for creating videos that convert.

1: Choose A Video Format That Works For Your Business

When creating a video for your business, it is important to choose a format that will best serve your needs. Whether you are looking for highly engaging animations or a more simple, informational video, there are many different types of formats available to choose from. Video formats such as 360-degree videos, live streaming, and interactive videos can be used to create unique and engaging content that will captivate your audience. Choosing the right format for your particular business needs is key to ensuring that you create a successful and impactful video.

2: Use Action Words And Phrases To Engage Your Viewer

Creating a video to engage your viewer is an important part of creating content that will be successful. Action words and phrases help draw in the viewer and keep their attention. Using words like “discover,” “unlock,” and “explore” can create a sense of anticipation in the viewer, while phrases like “it’s time to” and “now you can” can create a sense of urgency. Incorporating action words and phrases into your video script will help ensure your video engages with the viewer.

3: Add Graphics And Images That Help Visualize Your Message

Including graphics and images in your video can be a great way to help viewers better visualize what you are trying to communicate. Graphics can be used to emphasize key points and create a more engaging video. When selecting graphics, make sure that they are relevant to your message and are of high quality. Additionally, ensure that you have the proper permissions for any images that you use. With the right graphics, you can make your video even more effective in conveying its message.

4: Use Clear And Concise Language To Communicate With Your Viewers

When creating a video, it is important to use clear and concise language to ensure that your viewers have a thorough understanding of your message. Using simple language that everyone can easily understand is the best way to ensure that your viewers will take away the intended message from your video. Additionally, using specific language can help you to avoid any potential confusion or misinterpretation of what you are trying to communicate. By using concise and clear language, you can be sure that your viewers will be able to understand your message and take away the intended points from your video.

5: Include Links To External Resources For Additional Information

When creating a video, it’s important to remember to provide viewers with additional resources to help them better understand the topic. This could include websites, blogs, or other multimedia sources that can give viewers more in-depth information. By including links to external resources, you are providing your viewers with a more comprehensive understanding of the subject.

6: Post Videos On Your Website Or Social Media Pages

Creating a video to post on your website or social media pages is a great way to engage your audience and provide valuable content. It is important to take the time to plan out what kind of video you want to create, and make sure that it is in line with the goals of your website or social media page. Once you have created the video, it can be easily uploaded to your site or shared on your social media accounts. Additionally, make sure you have a proper call-to-action in each video so that viewers will be encouraged to take action after watching.

7: Measure The Results Of Your Videos To Make Sure They Are Effective

Creating a successful video is an important part of any marketing or advertising plan. Measuring the results of a video can help ensure that it is effective and reaching its intended audience. Analyzing data such as views, likes, comments, shares, and click-through rates can help determine how well the video is performing and if adjustments need to be made. Knowing how to measure the results of a video is essential for any successful video campaign.


Creating engaging videos is not difficult. Follow these simple tips and you will be on your way to increasing conversions and connecting with your customers.

Hi, I’m Tanja Vetterlein

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