13 Original SEO Strategies for 2025

When you think about SEO and what it’s used for, you’d probably think about marketing and branding. Most people do.

But SEO can be used for a variety of purposes. It’s not just for marketing. It’s not just for branding. It’s not just for getting traffic to your site.

SEO can be used for a variety of other purposes. And in this post, we’re going to cover some of those other purposes.

1. Write for People First, Search Engines Second

In the earlier days of SEO, it was common to write content for search engines. This meant that you would target keywords and phrases, and write content that would rank well.

But, as Google’s algorithm has become more sophisticated, it’s more important to write for people first, and optimize for search engines second.

This means that you should focus on writing high-quality, engaging content that will be valuable to your target audience. Then, you can optimize that content for search engines.

Search engines are a great way to get your website in front of a new audience, but they should not be your primary source of traffic. The algorithms are always changing and can make or break your strategy.

Instead, use search engines as a supplement to your other marketing strategies. If you want to get more traffic to your website, focus on creating high-quality content and promoting it to your target audience.

2. Optimize for Voice Search

Voice search is becoming increasingly popular as more and more people use voice assistants like Siri, Alexa and Google Assistant.

In fact, it’s estimated that more than 50% of all searches will be voice searches by 2025.

This means that if you’re not optimizing your website and content for voice search, you could be missing out on a huge opportunity to reach potential customers.

To optimize for voice search, you’ll need to focus on creating conversational content that answers common questions. You should also make sure your website loads quickly and is mobile-friendly, as these are important factors for voice search rankings.

For instance, if you’re looking to boost affiliate marketing on your site, using the best Wix affiliate apps can help improve your monetization efforts. 

To further refine your strategy, consider using a SWOT analysis template to assess your strengths, weaknesses, opportunities, and threats related to voice search optimization.

3. Optimize for Mobile

We’ve been talking about mobile optimization for years now, but it’s still one of the most important SEO strategies to follow.

That’s because the number of searches on mobile devices continues to grow. In fact, mobile searches have already surpassed desktop searches.

If your website isn’t optimized for mobile, you’re missing out on a huge opportunity to reach potential customers.

To optimize your website for mobile, make sure it loads quickly, is easy to navigate, and has a responsive design that looks good on any device.  Additionally, focusing on mobile commerce optimization can enhance the shopping experience, ensuring that users can easily browse, add items to their cart, and complete transactions seamlessly on their mobile devices.

4. Create a Secure Site (HTTPS over HTTP)

If you’re still using HTTP, it’s time to make the switch to HTTPS. The transition from HTTP to HTTPS ensures that your website is secure, and users can trust that their information is safe when they visit your site.

Google is increasingly using HTTPS as a ranking signal. It’s also a good idea to use HTTPS to protect the privacy of your website visitors.

Google has been pushing for HTTPS for years now, and it’s likely that they will continue to do so. In fact, it’s possible that Google will start to penalize sites that are not secure in the future.

5. Improve Page Speed

Page speed is the length of time it takes for a web page to load. Google uses page speed as a ranking factor, and it can also impact your website’s search visibility.

In short, the faster your web pages load, the better your website will rank in the search results. This is because Google wants to provide the best possible user experience, and slow-loading web pages are not a good experience for users.

There are many factors that can impact page speed, including the size of your images, the amount of code on your web pages, and the speed of your web hosting.

To improve page speed, you can start by running your website through Google’s PageSpeed Insights tool. This will give you a score for your website’s page speed, as well as some suggestions for how to improve it, often requiring professional front-end development services to implement the necessary changes effectively.

6. Use Structured Data

Structured data is a way to organize and label the content on your website in a way that makes it easy for search engines to understand.

By using structured data, you can help search engines to better understand the context of your content, which can help to improve your rankings.

There are many different types of structured data that you can use, but some of the most common are:

• Article: This type of structured data is used to mark up news articles and blog posts.

• Product: This type of structured data is used to mark up individual products on an ecommerce website.

• Review: This type of structured data is used to mark up individual reviews of products, services, and businesses.

• Recipe: This type of structured data is used to mark up recipes on a food blog.

There are many different types of structured data that you can use, and the best type to use will depend on the type of content that you have on your website.

Structured data can be added to your website by using schema markup, which is a type of code that you can add to your HTML.

7. Create Cornerstone Content

Cornerstone content is content that is designed to be the foundation of your website. It’s usually long-form and covers a broad topic in your industry.

This content is incredibly valuable for SEO because it can help you rank for multiple keywords. Plus, it can help you establish your website as an authority in your industry.

When creating cornerstone content, make sure it’s well-researched, comprehensive and provides a lot of value to your audience.

8. Optimize for RankBrain

RankBrain is an AI system that Google uses to help sort and rank search results. It’s one of the most important ranking factors, and it’s also one of the most misunderstood.

Many people think that RankBrain is a ranking factor, but it’s actually a machine learning system that helps Google process and understand search queries. In other words, RankBrain helps Google figure out what a search query means, and then it helps Google find the best results for that query.

So, how do you optimize for RankBrain? The good news is that you don’t have to do anything special. Just focus on creating high-quality, relevant content that answers your audience’s questions, and RankBrain will do the rest. Explore how a makerspace fosters creativity and problem-solving, aligning with RankBrain’s focus on understanding intent.

9. Use the Skyscraper Technique

The Skyscraper Technique is a popular SEO and content marketing strategy that involves creating the best piece of content on a given topic and then promoting it to the right people.

The idea is to find a piece of content that is already ranking well in search results and then create a better, more comprehensive version of that content. You can then reach out to the people who are linking to the original content and let them know about your new, improved version.

To use the Skyscraper Technique, start by finding a piece of content that is already ranking well in search results for a topic you want to cover. Then, create a more comprehensive, in-depth version of that content – you can do this easily using an AI writing assistant.

Once you have created your new piece of content, reach out to the people who are linking to the original and let them know about your new, improved version. This can help you get more backlinks, which can improve your search engine rankings.

10. Use Social Media for SEO

Social media marketing and SEO are two different things, but they’re both important for your online success. You can use social media to help with your SEO.

Social media sites like Facebook, Twitter, and LinkedIn are high-authority domains, which means that links from these sites to your website can help improve your search engine rankings.

In addition, social media profiles often rank well in search engine results, so having a strong social media presence can help you dominate the first page of the search results for your brand.

Finally, social media can help you drive traffic to your website, which can help improve your search engine rankings. Be sure to share your content on social media, create  social media reports to keep track of their performances, and engage with your audience.

11. Guest Blogging

Are you a talented writer? Do you want to get your content in front of a larger audience? Guest blogging is a great way to do both of those things while also improving your SEO.

Guest blogging involves writing a blog post to be featured on a website other than your own.

When you write a guest blog post, you have the opportunity to include a backlink to your website in your author bio or within the content of the post. This backlink will help drive referral traffic to your website and improve your website’s domain authority and page authority.

When you write a guest blog post, you have the opportunity to include a backlink to your website in your author bio or within the content of the post. This backlink will help drive referral traffic to your website and improve your website’s domain authority and page authority.

Domain authority and page authority are two important SEO ranking factors. When a website has a high domain authority, it is more likely to rank on the first page of the search results. By writing guest blog posts for websites with high domain authority, you can improve your own website’s domain authority and page authority.

Domain authority and page authority are two important SEO ranking factors. When a website has a high domain authority, it is more likely to rank on the first page of the search results. By writing guest blog posts for websites with high domain authority, you can improve your own website’s domain authority and page authority.

12. Use Infographics

Infographics are a great way to present data on your website. They are visually appealing and easy to read, and they can help you get more traffic.

Infographics are also easy to share, so you can use them to get backlinks to your website. You can also share your infographics on social media and on other websites to get more traffic.

When you create infographics, make sure to include your website’s URL at the bottom of the graphic. This will help you get more traffic to your website.

13. Use Video

Finally, if you’re not using video in your marketing, you’re missing out on a huge opportunity. Video is the most engaging type of content, and it’s also the most likely to rank well in search results.

That’s because Google loves to show video content in the search results. In fact, video content is 50 times more likely to rank on the first page of Google than text-based content.

So, if you want to get your business in front of potential customers, make sure you’re using video in your SEO strategy. Whether you’re creating how-to videos, product demos, museum lecce testimonials, or something else, video can help you get more traffic and leads from search engines. You can also use ChatGPT prompts for video content creation.

Conclusion

SEO is a constantly evolving field. Search engines are always updating their algorithms and users are always changing their search behaviors.

But one thing that will never change is the importance of high-quality content. Your content needs to be valuable, relevant, and engaging to your target audience. If it is, your SEO will improve and you’ll attract more traffic and leads.