<\/span>What is website performance?<\/span><\/h2>\n\n\n\nWebsite performance is the speed at which your website loads and responds to user input.<\/p>\n\n\n\n
With the advent of artificial intelligence and instant gratification from social media, modern internet users aren\u2019t used to waiting. If they chance upon your site and encounter a delay in loading speed, they\u2019ll likely just leave and find another site.<\/p>\n\n\n\n
Take Amazon as an example. In 2012, the e-commerce giant calculated that a one-second delay could cost them $1.6 billion in sales annually. Google did similar calculations and found that a delay of merely four-tenths of a second in their search results could make them lose 8 million searches daily.<\/p>\n\n\n\n
And not just speed, factors like responsiveness, reliability, and overall user experience also decide whether a site performs well or not.<\/p>\n\n\n\n
Why should you, as a website owner, care about this? For one, poor website performance means poor user experience, resulting in low retention and conversion rates. Search engines also pay heed to poor performance, user experience, and abysmal metrics, which will reflect in your search engine rankings.<\/p>\n\n\n\n