Best AI tools to use in 2025

With so many AI-powered platforms reshaping the way businesses work, choosing the right ones can feel like a full-time job. From sales intelligence and referral automation to AI-driven writing studios and hiring assessments, today’s tools are designed to save time, cut costs, and scale growth. To help you navigate the options, we’ve compiled a collection of standout solutions across marketing, sales, recruitment, and analytics—each broken down in a consistent format so you can compare what they do, who they’re best for, and why they matter.

Typeface

Typeface is an AI marketing platform that deploys multiple specialized AI agents to handle marketing campaigns. These marketing agents understand your requirements, brand guidelines, and autonomously generate content for campaigns.

Best for: Marketing teams, enterprises, and digital transformation leaders

Pricing: Typeface plans begin at $49 per seat each month. They also offer custom pricing and a 30-day free trial for teams.

Key features:

• Autonomous AI Marketing Agents: Arc Agents for campaign ideation, channel optimization, content creation, executing multichannel marketing campaigns
• Brand Intelligence System: Brand Hub codifies brand identity into actionable AI parameters, ensuring agents maintain consistent brand voice and visual standards without human oversight
• Human-AI Collaboration Framework: Spaces offers an environment where human teams can direct, train, and collaborate with AI agents in real-time content production cycles
• Enterprise AI Governance: Built-in controls and audit trails for AI decision-making, content approval workflows, and performance tracking across all autonomous agents

Integrations: CMSs, data platforms, and other marketing automation tools.

Unique selling point: Typeface does not require constant human prompting like most AI tools for content creation and marketing. It offers truly autonomous AI agents that understand your goals and operate independently to plan and execute marketing campaigns.

Website: https://www.typeface.ai 

Clodura.AI

What it does
Clodura.AI is an AI-powered B2B sales intelligence and lead generation platform that provides sales teams with access to over 600 million verified contacts, 18 million company profiles, and 120 million direct dial numbers, all with 95% accurate data updated every 45 days. It combines accurate data, buyer intent signals, and built-in outreach tools to help you find, connect with, and close high-value prospects faster.

Best for:
B2B sales teams, SDRs, marketing professionals, and businesses that need accurate prospect data with integrated engagement and calling tools.

Pricing:
Free plan available; paid plans start at around $99/user/month.

Key features:

• 600M+ Verified Contacts – Access accurate decision-maker data with direct dials and emails.
  
• Buyer & Hiring Intent Signals – Identify prospects actively looking for solutions like yours.
  
• Technographic & Firmographic Filters – Target by company size, revenue, industry, and tech stack.
  
• Built-in Outreach Automation – Run AI-powered email sequences and LinkedIn engagement.
  
• Integrated Dialer (CallPilot) – Call prospects directly from the platform with call logging.
  
• Org Charts & Decision-Maker Mapping – Understand company hierarchies for better targeting.
  
• Real-Time Email Verification – Ensure high deliverability and engagement tracking.

Integrations:
Salesforce, HubSpot, Zoho CRM, Pipedrive, Freshsales, Insightly, Microsoft Dynamics 365, Gmail, Outlook, Chrome Extension.

Unique selling point:
Combines one of the largest and most accurate B2B contact databases with AI-driven sales intelligence, outreach automation, and calling, replacing the need for multiple separate tools.

Website:
https://www.clodura.ai/

WordPop AI Writing Studio 

WordPop AI is an all‑in-one AI-powered writing studio that revolutionizes content creation, document handling, and translation with advanced tools like grammar checking, tone adjustment, and SEO optimization.

Best for:
Ideal for students, professionals, businesses, and anyone seeking to create polished, compelling content more efficiently. Whether you’re writing blog posts, reports, social media captions, or product descriptions, WordPop AI helps you save time and elevate your writing through customizable templates and powerful AI editing features.

Pricing:
WordPop AI offers the following lifetime access deals (one-time payment), which include recurring credits and premium tools:

• Pro LTD: ~$297 (one-time; equivalent to ~$2,990/year). Includes 250,000 AI credits/month, core AI Editor suite, basic templates, grammar checking, basic SEO tools, email support, and updates.
  
• Master LTD: ~$497 (one-time; ~$4,990/year value). Adds 500,000 credits/month, full set of AI tools, all templates (basic + premium), advanced SEO optimizer, early feature access, custom template support, priority support, and team functionality.

Key features:

• AI Writing Editor: Tools like Inspiration Boost, Refinement Engine, Summarization Master, Simplification Wizard, Expansion Enhancer, Tone Adjuster, and Style Selector that enhance clarity, style, tone, and creativity.
• Grammar Checker: Advanced grammar, punctuation, and phrasing improvements to polish your writing.
• 100+ Ready-to-Use Templates: Covers a wide range of formats—blog posts, marketing copy, emails, legal documents, academic writing, social media, product descriptions, and more.
• SEO Content Optimizer: Built-in tools to improve content readability and search engine performance.
• Content Translation: Supports generation and translation of content in over 120 languages.
• Document File Management: Handles text extraction from various document formats for seamless workflow integration.
  

Integrations:
[List notable integrations, e.g., Slack, Google Drive, Zapier, etc.] OpenAI API

Unique selling point:
WordPop AI stands out by combining a deep and versatile suite of AI-driven writing tools (from grammar correction to tone and style adjustment, plus SEO optimization and multilingual output) with an expansive library of ready-to-use templates—all bundled in a single platform designed to drastically reduce content creation time (claiming up to 70% time savings) while maintaining high quality.

Website:
https://wordpopai.com

ReferralCandy

ReferralCandy is an all-in-one platform for referral, affiliate, and influencer programs built for ecommerce. It now includes an AI prompt builder that can create a Shopify referral program from a simple description of the program you want.

Best for:

Shopify, Shopify Plus, WooCommerce, BigCommerce, and Magento stores that want to launch and scale referral/affiliate programs without heavy dev work.

Pricing:

Plans start at $29/month + success fee, with a free trial. (Success fee applies only to new-customer purchases and only on their first three orders.)

Key features:

• AI Prompt Builder (Shopify) – Create a referral program by explaining the structure you want (e.g., “give advocates 15% off and friends $10 credit after first purchase”); ReferralCandy generates the program, rules, and assets.
  
• Unified referral + affiliate management – Run referrals, affiliates, and influencers side-by-side in one dashboard.
  
• Flexible rewards engine – Cash, store credit, coupon codes, tiered incentives (FlexiTiers), and custom rewards.
  
• On-site referral prompts – Post-purchase widgets, embedded signups, customer portal to boost sharing.
  
• Real-time analytics – Track referral revenue, top referrers, traffic sources, and campaign performance.
  
• Fraud protection – Detects suspicious activity and code abuse automatically.
  
• Boost™ add-on – Advanced tools for affiliates/influencers: custom codes, improved partner portal, Brand Lift reporting.
  

Integrations:
Shopify & Shopify Plus, WooCommerce, BigCommerce, Magento, Recharge, Klaviyo, Mailchimp, Google Analytics, Meta Pixel, Google Ads, AdRoll, and more.

Unique selling point:
Unlike single-purpose referral apps, ReferralCandy pairs ecommerce-native widgets and performance-based pricing with an AI prompt workflow for instant Shopify program setup, plus side-by-side management of referrals, affiliates, and influencers.

Website:

https://www.referralcandy.com

Testlify

What it does (1–2 sentences):
Testlify is an AI-powered talent assessment and video interviewing platform that enables recruiters to evaluate candidates’ technical and soft skills through customizable, real-world simulations and automated scoring.

Best for:
HR teams, recruiters, and hiring managers seeking efficient, objective, and scalable pre-employment testing across roles—especially in high-volume or distributed hiring contexts.

Pricing:
Free trial available. Paid plans start at approximately $69/month (Starter), with tiered plans ranging up to $699/month for Premium, based on candidate credits and user seats. Yearly discounts and add-on options (e.g., white-label, integrations) are available. 

Key features:

• Extensive Test Library (3000+ tests) – Includes role-specific, cognitive, psychometric, coding, typing, situational judgment, blue-collar, language, and software skill assessments.
  
• Custom Assessment Builder – Create bespoke assessments using a wide range of question types and templates, or start from scratch
  
• AI-Powered Auto-Scoring – Automated and unbiased scoring for multiple-choice, coding, video, audio, chat simulations
  
• Live Coding Challenges – Evaluate programming skills and real-time coding efficiency with immediate execution feedback
  
• White-Label Customization – Brand the platform with custom logos, colors, and domains (add-on available)
  
• Structured Reports & Analytics – Detailed candidate scorecards, test difficulty analysis, and comparison dashboards
  
• Multiple Interview Formats – Supports video, audio, and chat-based conversational AI interviews
  
• Multilingual Support – Interfaces and assessments available in 12+ languages, including English, Arabic, Chinese, French, German, Japanese, Portuguese, Spanish, Russian, Turkish, and Korean
  
• Comprehensive Security Features – Anti-cheating tools, IP logging, screen restrictions, webcam snapshots, GDPR compliance, and enterprise-grade security settings
  

Integrations:
Seamless integration with over 100+ ATS/HRMS platforms (e.g., Greenhouse, Workday) plus tools like Slack, APIs, webhooks, and email systems for end-to-end hiring automation. 

Unique selling point:
Testlify unites a vast, domain-diverse test library with AI-powered scoring and multi-format assessments (video, audio, chat), all wrapped in a highly customizable and secure platform—empowering objective, scalable, and brand-consistent hiring.

Website:

https://testlify.com

Measure Studio

Measure Studio is a social media analytics and reporting platform that helps teams understand exactly what makes their content perform. Its standout feature is AI-powered post content analysis, which breaks down what’s inside your posts so you can see how algorithms (and audiences) interpret them.

Best for:
Social media teams, brands, agencies, and publishers who want deeper insights into their content performance and strategies for growth.

Pricing:
Free trial available (no credit card required). Paid plans are customized based on the number of accounts and features needed.

Key features:

• AI Post Content Analysis – Uses computer vision to identify objects, activities, emotions, text, and people in posts, giving you unique insights into what’s driving engagement.
• Cross-platform dashboards – Track and compare performance across Instagram, Facebook, YouTube, TikTok, LinkedIn, X, and more in one place.
• Automated benchmarking – Quickly see which posts outperform others and spot opportunities to improve.
• Post groups & filters – Organize content into campaigns, themes, or types for easier comparisons and reporting.
• Customizable reports – Build professional reports and dashboards you can share without manual number-crunching.

Integrations:
Instagram, Facebook, TikTok, YouTube, LinkedIn, Snapchat, X (Twitter), Meta Ads, Google Ads, plus API and cloud export options.

Unique selling point:
Measure Studio’s AI post content analysis goes beyond surface-level metrics, helping you understand not just how your content performs, but also why.

Website:
https://www.measure.studio

Za-zu

Most cold emails vanish into spam. Za-zu is a cold email sending platform that lands yours in Primary.

Best for:
Cold email agencies or in-house teams who rely on outbound to grow their business, fast.

Pricing:
Starting at $33 per month with a free trial and money-back guarantee.

Key features:

• Unlimited mailboxes
• Maximum inbox deliverability
• Centralized reply management
• Revenue-focused analytics
  

Integrations:
Clay, Hubspot, Salesforce, Apollo

Unique selling point:
You can send effective, personalized cold emails at scale from Za-zu. You can do it from a clean, simple interface that moves just as fast as you do. And, if you ever run into an issue, you can reach out directly to us. Someone who actually knows the product (like Matt or Chris, the founders, or an engineer) will reply and help you out.

Website:
https://za-zu.com 

Over to you

No single solution can solve every challenge, but together these AI tools show how businesses can accelerate workflows, strengthen customer relationships, and sharpen decision-making with the right technology. Whether you need sharper outreach, more efficient hiring, brand-consistent content, or deeper analytics, there’s a solution here that fits. The key is identifying your biggest bottlenecks and choosing the tool that removes them—so your team can focus less on manual tasks and more on meaningful growth.